Search engine optimisation (SEO) is an essential digital marketing strategy that helps improve a website’s visibility on search engines like Google by optimizing website content, keywords, technical elements, and overall site performance. Effective SEO strategies help websites achieve higher rankings in search engine results pages, increase organic traffic, and attract the right target audience. A skilled search engine optimiser focuses on keyword research, on-page SEO, technical SEO, link building, and content optimization to improve website performance and user experience. SEO also helps businesses build credibility, increase brand awareness, and stay competitive in the online marketplace.